Touch n Go card is well known as a pre-load cash card which is mainly use for transportation and toll collection purpose. Recently, Touch n Go Sdn Bhd (TNGSB) has been introduced in both KL International Airport (KLIA) and Low-Cost Carrier Terminal (LCCT) since February 2008.
Touch n Go card, famous for its usage as a pre-load cash card used mainly for transportation and toll collection, is now expanding their applications and services towards the retail purchase, starting with particularly the fast-food industry.
One of the application offered is enable the user to buy burger, doughnut or fast food from 21 outlets involved in a pilot scheme for Touch n Go card. Among the participating outlets are A&W, Burger King, Dunkin' Donut, 7-eleven, Carrefour hypermarkets, Caltex convenience stores and Cineleisure. The company is targeting 5-10% of the carholders to use the card for retail purchase, emulating the success of the Hong Kong's Octopus card (20% usage for retail purchase.)
In my opinion, TNG card has been move forward to fast food industry. However, this facility only available in Klang Valley, which means most of people, especially those not around Klang Valley, has no chance to really participate in the usage. This will lead to lower usage in current and also future. I suggest that they should try to speed up in expanding this facility as what they have planned. So this will give benefits to everyone including TNGSB by increasing the usage of TNB card in retail purchase.
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