An example of an E-Commerce success and its causes

Amazon.Com Inc. was incorporated in 1994 in the state of Washington and reincorporated in 1996 in the state of Delaware. Amazon.com, Inc., a Fortune 500 company, opened its virtual doors on the World Wide Web in July 1995. The Company and its affiliates operate retail websites and considered a pioneer in online retailing and it was launched by the founder of Amazon.com, Jeff Bezos. Its services are aimed primarily at the consumer – the person who goes online and uses Amazon.com’s website to find a product. Amazon.com, Inc. expanded during the late 1990s to offer the "Earth's Biggest Selection" of books, CDs, videos, DVDs, electronics, toys, tools, home furnishings and housewares, kitchen gadgets and a variety of other products.

The reasons that Amazon.com can be success…

E-commerce brought Amazon.com reach globalization which expands the marketplace to national and international market. With minimal capital outlays, Amazon.com can easily and quickly locates the best suppliers, more customers, and the most suitable business partners worldwide. Through Amazon Services, the Company offers Amazon Marketplace and Merchants@ programs that enable third parties to sell its products on its websites, allow customers to shop for products owned by third parties using its features and technologies, and allow individuals to complete transactions that include multiple sellers in a single checkout process.

Amazon.com operates four international Web sites:

Amazon.com is an extended hour’s business which operates on the web in 24 hours per day/7days per week/365 days per year. It make easy and convenience for the online customer to search and buy its product in anytime and anyplace. Therefore, it may have lower communication cost which communicate with their customers and business partners via the Internet is much cheaper and faster as compared to traditional telephone lines.

Amazon.com provides up-to-date material information frequently, so it can be found in the website for its customer. For example, 21^st June 09’ is Father’s Day, Amazon.com promote and sell its product with free two-day shipping and no minimum purchase is requested.

Looking for a Father's gift at Amazon.com in Father's Day